
About
North Sound is my independent advisory platform, where I work with private equity and venture capital firms—as well as consumer brand leadership—to unlock growth and build enduring value.
I engage across the full deal lifecycle, from pre-close diligence to post-close execution, offering practical operating support tailored to the unique challenges of scaling premium, high-touch businesses. My focus is on helping brands grow without losing the identity and experience that made them valuable in the first place.
Drawing from two decades as a CEO, operator, and builder of global consumer brands, I help bridge the gap between investor expectations and day-to-day execution—bringing structure, clarity, and momentum to growing companies.
Strategic Growth Planning
Building and executing focused growth initiatives that align with investor goals and leadership capability.
Customer Experience Transformation
Designing service models and touchpoints that deepen customer loyalty and scale with brand integrity intact.
Go-to-Market Expansion
Refining positioning, pricing, and channel strategy to capture market opportunity without diluting the brand.
Operational Improvement
Introducing process discipline, team structure, and scalable systems that support sustainable growth.
Interim & Fractional Leadership
Filling key leadership gaps or advising boards through transition, transformation, or strategic inflection points.
I work hands-on with teams to ensure strategy becomes action—and that action creates measurable outcomes. My role is to bring experience, clarity, and calm to companies that are moving fast and aiming high.
Open to select advisory, board, and interim leadership opportunities with growth-stage consumer businesses and their investment partners. If you're building a brand that deserves to last—and want to scale without losing what makes it special, let’s connect.
Principal Advisor
I help premium consumer brands grow with discipline—protecting what makes them distinctive while building what makes them scalable.
As a former CEO, COO, and President, I’ve led global retail, e-commerce, and service businesses through expansion, transformation, and exit. I’ve raised over $100M in capital, led M&A, built high-performance teams, and scaled operations—without compromising brand integrity or customer experience.
Today, I collaborate with PE and VC firms across the investment lifecycle—from diligence through execution—to drive disciplined, brand-aligned growth. I specialize in premium consumer brands in the lower middle market, where founder dynamics, operational complexity, and scaling challenges often intersect.